I haven’t asked myself this question over the years because I assumed I knew. I assumed I knew because I was once a prospective student looking for a school with my own parents and since have looked for and found many schools to join for other styles that I’ve been interested in. But what I’m starting to realize about prospective … (Read the rest)
Why do certain kids always get picked last in gym class?
Why do certain employees always get skipped over for promotion?
Why does life seem to present opportunities to some while it appears to ignore others?
My analysis is that it’s because those individuals would never pick themselves. If you’re not willing to pick yourself, neither are your peers. Doors … (Read the rest)
I’m worried about martial arts school owners and how they’re marketing and advertising themselves these days. I live in Georgia but I’m confident that if I moved to Washington state, at the opposite corner of the country, and opened a local circulation I’d see an ad for a martial arts school that looks identical to a non-affiliated school back in … (Read the rest)
Are you a martial arts teacher or school owner? I want to invite you to join me on Google+ for weekly “hangouts.” We’ll be discussing curriculum, marketing, pedagogy, growth, HR, and more! It’s free and it can help you grow your school.
Google+ is like a mix between Facebook, Twitter, and Skype. It’s a powerful social network and … (Read the rest)
Every martial arts school business should have a scope (a defined target market) based on specific demographics. Who do you want to target? What’s the primary age group? What’s the socio-economic status? Who is your customer?
Unfortunately, too many martial arts schools answer those questions with, “all of the above.” That’s an inclusive response. Well, Jim, we want to include … (Read the rest)
So guess what? We’re going to have a student photo day for all the Karate USA students! We’ve done this in the past, but what’s new this year is that I’m the photographer!
We’re going to do this up right. Go big or go home style. 10 Minute time slots for each student (from the 2-4 minutes the previous people … (Read the rest)
If you’ve known me for longer than a day or you’ve read any of my past articles, you know that I savagely seek out empty marketing in the martial arts industry (and others–it’s just a habit).
Empty marketing is stuff that sounds good but is meaningless. It’s valueless. It makes people think they’re getting a benefit when they are actually … (Read the rest)
One of the favorite lines I’ve been seeing a lot lately on martial arts school websites and painted across the wall in martial arts studios is, “we’re a Black Belt school!”
But what does that mean?
As opposed to what?
What I’ve come to find it often means is, we sell belts and as long as you know who to … (Read the rest)
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